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Pre-Paid Legal Leads - 3 Choices, What Is Most Productive?
Prepaid Legal leads can make the distinction between achieving success and failure in your small business. But, not all leads are created equal.
Whether you choose to buy leads or generate your own, there are three main "types" or categories that you'll find useful in growing your Prepaid Legal business:
1. Likely customers. These individuals are interested in one of your products or services. If satisfied, they may be gingerly introduced to your opportunity with consistent success. But, they didn't start with an interest in making money, and they're going to need a lot of education.
2. Opportunity seekers. These prospects are looking for a way to make money. They may or may not be sincere, that's for you to figure out. Also, they may or may not have specific interest in MLM or PPL. Your duty will be to find the serious ones, overcome their concerns and guide them into your opportunity.
3. Active network marketers. These individuals are already in an business, and looking for leadership in how to be successful. They aren't in Prepaid Legal, but you know two very important things about them: 1) they like the idea of MLM, and 2) they've demonstrated it with their wallet by enrolling in a program.
The best prepaid legal leads are those in the last group: current network marketers.
Why?
Well, as discussed above, you know they have an interest in making cash with network marketing. You will never hear them say, "Is this one of those pyramid schemes?" and other such ludicrous questions. They're through that; they know better.
They also understand the business better than someone who's never been in MLM. So, once they join your group and get up to speed, they'll create results much more quickly (and with less training) than a normal person.
Lastly, they possibly know other active networkers: their sponsor, downline, and even cross-line reps they met at their company event. These are the kind of individuals you want as a Prepaid Legal Associate in your downline.
They're in a program, though, and not likely looking to start something else. It's your job to subtly, and with great care, pique their interest without setting off any alerts.
The best way to do this is to start with an offer that benefits them in their existing organization... something unrelated to your opportunity. Something generic, like advertising tools or training.
Procure their trust, and demonstrate your value to them by showing them how to move forward with their existing opportunity. Show them that, unlike their existing advisor, you are training them things that work. But make it crystal clear that the only people who get your true focus are the people contributing to your personal success.
At that point, signing up for your group will be the next logical move.
In conclusion, you can go after potential customers, you can pursue opportunity seekers, or you can go after active MLMers. Of the three, active network marketers have the highest potential to explode your team with the least effort. Focus your energies there, and your paycheck will never be the same.
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