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Social Networking Sites And Consumer Learning Process
A great deal of effective marketing these days depends on closely understanding consumer behavior. As a marketer, you could always be interested to understand what excites or motivates your customers into buying either your goods or those of your competitor. Based on the buying and utilization cycle of your product, there will be several factors that will determine the sales conversion ratio for your product.
Toward Right Learning
A successful sale takes place when your customer recognizes his need and is convinced that your product can satisfy that need in a trusted way. Both these actions happen through a process, which is referred to as learning. Hence as a marketer, your job begins by ensuring that the customer identifies his need and, more to the point, finds the solution in your product
Right Learning and Right Conversations
At this very moment, you may be going through this content on your laptop or desktop. Recall the day when you had made the decision to buy your first computer. You must have considered many points before deciding which computer to purchase. One of the important decision points for a consumer is his circle of reference. It is expected of you, as a buyer, to speak to your informed friends about the best product. Positive references from your friends and acquaintances help one make a decision.
How has Facebook changed all of this?
Study has revealed that consumers do much product research on the Internet and most of the time choose to buy the product either online or offline. The ability of the Internet as a research and information resource has been realized largely by buyers globally.
The fundamentals of consumer behavior, learning, reference groups, and buying decisions have remained exactly the same. But what has modified dramatically is the speed with which everything happens. Technology has reduced the limitations in global communication. Social networking sites, and more prominently the rising popularity of Facebook, holds a strong testimony to the growing power of the Internet as a means of communication and a way to obtain information.
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